Copywriting Services
Website Copywriting
It's almost impossible to explain how important a website is to a business. It's the digital equal of a brick-and-mortar store. Your prospects and customers expect it to be there. If you don't have a website, you'll lack credibility and your business is rendered nearly invisible to the public... and we can't have that.
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I'll make sure that your website clearly explains what you do, why you do it, and why your products/services are worth buying. I'll make sure that every page I write - especially the "money pages" - is clear, concise, and that every word does the hard work of elevating your brand!
Email Copywriting
Email is one of your most powerful marketing channels because it's your direct link to your audience - that they have voluntarily given you permission to use. From prospects to customers to repeat customers, a well-written, engaging email will draw readers in and get them to click-through with little-to-no resistance at all!
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From your e-newsletter building connections, to the critical welcome email, to an email autoresponder series that's designed to rake in profits, to the hard-hitting one-off sales email, you want to make sure your using your email marketing capabilities to the max... And I'll help you do just that!
Landing Pages
Landing pages are a specialized type of website page that must be well-written to do their job. They're short-copy hard-hitters - the final landing place that all of your promotions in a campaign lead to... They're essential to lead-generation and customer conversion - whether that's entering an email address in exchange for a high-value freebie, or sending a prospect onward to a sales page.
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While they may seem simple, their importance to the sales funnel's success and structure means that a landing page is one of the most important types of pages on your site. I'll write landing pages that coordinate with your customer-intake materials, and that are craftily designed to catapult them into taking the action you want them to take!
Content Writing
Content is the beating heart of many business' online presence. It establishes you as a likable expert in your field that your audience can get to know and trust. Anywhere that you want to inform instead of sell... you're using content. (Think blogging, articles, how-to manuals, e-books/white papers, emails... the list is nearly endless.)
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Content drives engagement. Skillfully crafted content - and a smart content marketing strategy - constantly reinforces your brand's authenticity and expertise. It shows that your business is alive and well, too! I'm thrilled to write both long and short-form content, and I'll do all of the deep research to bring fresh angles and plenty of substance to your content marketing pieces!
Need Another Type of Writing that Isn't Listed Here?
Not to worry. Lots of projects exist in the marketing and copywriting world that may not be listed here, but I still know how to write. (I'm always excited to learn new things and expand my skillset, too!) Please feel free to reach out to me anytime to see if I can help you with whatever you have in mind!
Are There Any Projects that I Won't Take On?
While I will work on most copy and content writing projects - even if they're outside my usual comfort zone - there are projects that I don't do. These include:
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Social Media Management
I will write pieces that you intend to post to your social media accounts, but I don't manage social media accounts for clients.
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Editing AI-Written Pieces
I'm not opposed to editing or rewriting something that isn't performing well for you... In fact, I really enjoy website and copy/content reboots... but I don't offer regular AI editing services at this time.
What Is My Payment Policy for Writing Projects?
Generally, I charge a flat fee for each type of writing project. I charge for each individually.
This fee includes research time, planning/outlining, writing time, and the potential value of the project to your business. (For instance, a website home page will cost more than an individual email, regardless of word count.)
I do not charge on a per-word or per-minute basis.
I charge industry-standard fees, and can sometimes work out a bundle deal, based on the number and type of pieces you need!
For reoccurring project types, like an e-newsletter, we'll work out a retainer agreement that includes how often the piece needs to be written and how long you'd like me to write it (for example, an e-newsletter sent twice per month, for six months, for a total fee per month) with payment due on a pre-determined payment schedule that works for both of us.
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Additionally, I charge 50% of the total fee up-front, with the 50% balance due upon delivery of the final, complete draft of the project.
If, for any reason, you need to end the project before it is complete, just let me know. I will retain the up-front payment as a "project kill fee" and waive the remainder.
What Payment Types Will I Accept?
I accept paper checks, PayPal payments, and direct deposit. If you have another payment method you'd like to use, please let me know, and we'll see if that works from my end. I always try to be as reasonable as I can!
Despite My Direct Tone About Policies and Payment, I'm Easy and Pleasant to Work With!
It's best for you and best for me to be direct and clear when it comes to policies and payment, and I've found that clients tend to appreciate my answering important questions up-front.
That said, I am generally an up-beat, easy-going, easy-to-laugh type of person who loves my work and enjoys connecting with my clients!
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I consider our relationship to be mutually beneficial, and it's important to me to truly write great copy and content that works hard and brings in fat profits for you! I genuinely can't wait to meet you, and to jump on your project with both feet!
Contact me now so we can get started!
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Big cheers and warmest regards,
Emily